More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

New Leaks Reveal Instagram’s Plan to Compete with TikTok Instagram is reportedly working on a dedicated app for its short-form video feature, Reels. This development comes as TikTok faces increasing ...

Last month, Instagram began rolling out a new set of controls that allowed users to personalize the topics recommended to ...

Instagram has taken a significant step in enhancing user experience by rolling out the ability to control the Reels algorithm to a broader audience. Just over a month after introducing this feature to ...

Instagram appears to be quietly testing locked reels that viewers would have to unlock with a code and a provided hint. The feature is a simple way to increase engagement with the creator’s content, ...

This is important because: A TV app could be exactly what Instagram needs to compete with YouTube and TikTok, right in your living room. 5 big announcements to look out for at CES 2026 Here are five ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.