The divestment of Zea Maize enables 4700BC to grow under Marico, as PVR INOX reallocates resources to focus on its core ...
The episode comes at a time when food and beverage sales remain a critical revenue stream for multiplex chains such as ...
PVR INOX has exited premium popcorn brand 4700BC, selling its entire stake to Marico for ₹226.8 crore as the cinema-born ...