Marketing's four Ps – product, price, promotion and placement – are the basic components of any marketing mix. The decisions you make with regard to all of these elements can mean the difference ...

We are all influencers. I am not talking about a social media influencer encouraging you to buy that amazing product during a special sale. No matter your role, you are influencing others every day.

I talk frequently about the critical difference between ‘awareness’ and ‘behavior.’ This is important because, as a security professional, I actually care more about what people do than what they know ...

There are days (and I'm sure that every in-house lawyer has them) when it seems like nobody is listening to me. When my client nods politely as I advise on the problems with their project, and then ...

Contemporary leadership styles promote democratic values and follower-centric approaches. But what should a leader do when these ethical strategies fail and the company associates refuse to implement ...

The path to solving complex social problems such as childhood hunger or the high school dropout crisis is not an easy one. And while influence is one of the most powerful tools available to us, we don ...

Permate is a new player in the affiliate marketing landscape, where the latest technology meets a new concept of direct connection between brands and publishers Millennial consumers are changing the ...

Advances in technology have revolutionized the world of racing, influencing strategies and outcomes in motorsports. From data analytics to cutting-edge materials, the integration of technology has ...