Influencer marketing continues to show signs of strength, with 81% of consumers reporting that social media posts from influencers, friends or family members drove interest in an item or service ...

Celebrities and influencers continue to attract new endorsement deals as marketers look to such partnerships as a way to drive engagement with target audiences. Over a quarter of brands currently ...

New research presented at the British Academy of Management 2023 conference reveals that consumers are equally inclined to purchase products endorsed by AI-created models as they are by human ...

The study, published in the Journal of Business Research, shares that traditionally major brands have embraced affiliate marketing programs; but the factors influencing engagement with ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. Influencer marketing is working for the vast majority of marketers, according ...

B2B influencers, those with "expertise that contributes to professional opinion," are on the rise. 75% of B2B businesses are already leveraging B2B influencers like CEOs, academics, and doctors. Here ...

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Nowadays, influencers play a large role in many brands' marketing strategies. But finding the right influencers whose content aligns with your brand's mission and values can be a challenge.

Industry observers say this move underscores Honasa’s intent to strengthen local market resonance for its brands ...