SAINT PETERSBURG, Russia--(BUSINESS WIRE)--Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the main avenue for brands. Artem ...
No matter how you measure marketing influence, no matter the tweaks made to methodology over time, no matter the sea-change across the marketing landscape itself, the chief marketers being “inducted” ...
Explore how influencers shape modern consumer decision-making, the complex systems of influence, and effective marketing ...
Runway Influence provides its customers with brand strategic, results-oriented solutions designed to meet the needs of each individual customer. Runway Influence books notable influencers for top ...
In this article, we replicate and extend Eisend's (2008) pioneering work on first-person effects (FPEs) in the context of scarcity appeals in advertising, using "influence of presumed influence," a ...
Opinions expressed by Entrepreneur contributors are their own. The first and most frequent question I field from entrepreneurs about influencer marketing is, “How do I find the right influencers to ...
The following is an excerpt from Jason Falls‘ Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which will be released Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results