Strategy for lead generation - inbound’s primary goal - involves looking at what you want your website to do, rather than what it is. Tomorrow People found that over half of marketers aren’t sure they ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

If you are the product marketing head of a B2B company, you must already be using a lifecycle management software for managing the various stages of a product’s lifecycle. This includes product design ...

To build successful marketing campaigns that yield results, it's crucial to deeply understand one thing: how people search for solutions to their problems. From research through physical documents to ...

Opinions expressed by Entrepreneur contributors are their own. For businesses to have any hope of surviving this digital-dominated climate, having a robust inbound marketing strategy is essential.

An effective marketing plan is essential for your company. The days of outbound marketing – cold phone calls, cold email blasts and direct mail – are coming to an end. The future of marketing your ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

I’ll say it: the days of outbound marketing are over. The "Wolf of Wall Street" mentality of harassing customers over the phone, sending spamy emails, and going door-to-door to close deals has become ...

In the marketing world, there’s often a clear divide between outbound and inbound strategies. Outbound marketing – things like radio, TV, and print – pushes a message out to the audience. Inbound ...

Less than a year ago, sales representatives were the primary way of getting inbound leads. However, times have changed drastically since then, and we're facing a world that doesn't resemble itself ...

For businesses to have any hope of surviving this digital-dominated climate, having a robust inbound marketing strategy is essential. Where traditional outbound marketing and PR were once the go-tos ...