Impossible raised tons of capital like Beyond at nose bleed valuations, none of which will hold water as a public company," ...
Peter McGuinness is stepping down after nearly four years at the helm of the company, but will remain on the board.
So what is Impossible Meat actually made of? When it comes to creating vegetarian meat substitutes, flavor is only one hurdle—smell and texture are also major factors, and scientists have been making ...
If meat is viewed by many vegans as the flesh of dead animals and a symbol of cruelty, does recreating its taste undermine the moral stance against it? According to Wikipedia, veganism is the practice ...
SAN FRANCISCO/NEW YORK (Reuters) - Impossible Foods is no longer trying to win a coveted deal to supply McDonald's Corp with plant-based burgers, telling Reuters it cannot produce enough of its ...
It's official: The FDA has officially approved the Impossible Burger patty and its key ingredient, heme, as safe for your plant-based eating pleasure. Here's what you should know. Ever since the ...
As a foodie and an occasional meat-eater, I don’t usually seek out plant-based alternatives. So, I was eager to learn about Impossible Foods’ business model. My main questions were 1) How do you grow ...
An Original Impossible Burger, left, and a Cali Burger, from Umami Burger, are shown in this photo in New York. (AP Photo/Richard Drew, File) BRUSSELS (CN) — In a classic David-versus-Goliath showdown ...
After a big year for its plant-based burger, Impossible Foods has something new on its plate. The California-based company unveiled Impossible Pork and Impossible Sausage on Monday evening at the CES ...
Nine months ago, Burger King made headlines by announcing its Impossible Whopper. The sandwich, featuring a meat-free Impossible patty, was at first seen as an April Fool’s prank, but the reaction to ...
Peter McGuinness worked to reframe the narrative around plant-based meat, saying the category was "mismarketed and mislaunched." ...