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If you want to build business, build trust says new IPA research

The IPA has looked deep into its databank of effectiveness case studies and come up with some statistics to prove that brands ...
Marketing Week

Campaigns that drive trust also more likely to deliver business impact, research finds

Building trust has also become a more popular goal for campaigns, according to analysis of data from IPA Effectiveness ...
The Drum

IPA analysis finds GDN text ad format can be cost-effective for search marketers

The IPA Search Group has today released research, carried out in connection with Google, showing that Google Display Network (GDN) text ad format can be a cost-effective way for search marketers to ...