A recent Law.com article queried whether a couple of recent high-profile lateral moves have been "successful," and cites a number factors identified in two Major Lindsey & Africa surveys (on law firm ...

“Did our organic traffic just drop again – even though our rankings went up?” If that question has come up in your marketing meetings lately, you aren’t alone. AI is reshaping SEO, breaking the ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 days 1 hour ago By E.J. Schultz - 2 days 2 hours ago By Tyler Bishop - 2 days 5 hours ago By Tim Nudd - 2 days 7 hours ago By ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

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Strategic relationships and feedback can enhance specialty pharmacy operations, said Natalie Bedford, senior vice president of US pharmaceutical distribution services at McKesson. There are both ...

When considering the success of an index, many often think in terms of performance metrics. However, the true measure of an index's success lies in how well it meets its objectives. The S&P 500® ESG ...