Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success. Building a strong brand identity early on ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Your personal brand identity is not just an item to tick off a checklist; it’s a cornerstone of digital presence marked by a cohesive, consistent and memorable imprint. A robust personal brand sets ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. It can be a stressful and ...

As content demands increase, it can become easy to put brand consistency aside. But you don't have to compromise brand to scale content production. Discover how to build and maintain a strong brand ...

There’s an important distinction between the terms “branding” and “visual identity.” A brand covers the whole ethos, philosophy and purpose of the brand, including things like the brand story, the ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...