But how many of those fans know what’s next on the tennis calendar? This may sound crazy, but the ATP and WTA tours do actually continue to operate the rest of the year, even after the completion of ...

On, Lululemon, and top tennis agent Stuart Duguid discuss the behind-the-scenes strategies to align top players and brands for partner deals. Its early tennis strategy, according to Feliciano Robayna, ...

The success of the Freddie Krivine Initiative – bringing together Jewish and Arab Israelis to play tennis.

Carlos Alcaraz and Jannik Sinner have split the past eight Grand Slams between them, making history in the process. Clive Brunskill / Getty Images In the summer of 2024, Taylor Fritz expressed a new ...

World No. 1 Aryna Sabalenka is used to dictating play on her own terms on the court. Now, she’s doing the same off it, leaning into her personal brand to help shape her public narrative. Sabalenka was ...

Each year, the vise squeezing tennis toward some level of fundamental change grows a little tighter. Since 2023, the sport has been doing what it does every decade or so: having a fundamental ...

In Indian Wells, the lululemon tennis ambassador reflects on her past in competitive sports, the mental toughness that shaped her career, and the joy of rediscovering the sport.