With the rise of the hashtag à la Instagram, Tumblr, Twitter and, now, Facebook, the question is, how can the classification utility be used to make sense of data from a cross-channel attribution ...

The origin of the hashtag can be traced to identifying key words in computer code. From there it evolved to tagging topics or groups in early chat rooms. This bottom up approach to categorizing ...

TikTok recently pulled a tool that allowed researchers and others to study the popularity of hashtags on its app. The change, first reported by The New York Times, came shortly after researchers ...

Twitter (now X) and hashtags are inseparable. But for most marketers, hashtag strategy remains stuck in a 2015 mindset: stuff your tweet with trending tags and hope for the best. That approach doesn’t ...

Every time we’re tempted to think of hashtags as the newest thing of the past, we’re proven wrong. In times of uncertainty, hashtags serve as a means of community building and information sharing. In ...

I’m a fan of using hashtags all over the web. I’ve been known to even use them in text messages and in real life conversations. Yes, it’s sad, but the emergence of the hashtag has helped us track ...