Increasing the user base for a website or other digital platform. Growth hacking covers any and all methods to grow the customer base, including using email and texts, starting a blog, running ...

Dropbox’s referral program is one of the most cited examples of successful growth hacking. To encourage user acquisition, Dropbox offered free storage space to both the referrer and the referee. For ...

In the early days of cybersecurity, the role of a chief information security officer (CISO) was clear: lock down systems, patch vulnerabilities and keep hackers out. Security was a cost center—a ...

Rs 1 crore is no longer a vanity milestone. It is the point where a startup stops experimenting and starts scaling. For Indian founders, reaching Rs 1 crore in revenue signals market validation, ...