5 Google Analytics Reports PPC Marketers Should Actually Use

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...
The Drum

Google poised to launch new enterprise level paid-for analytics tool

Google has plans to launch a new paid-for enterprise level analytics tool, according to sources, which will take on Adobe's Omniture and IBM's CoreMetrics products. Analytics is an expanding business ...