Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

If you don’t have alignment aids on your golf balls, are you even trying, bro? For decades, the standard Titleist side stamp ...

Laced Golf introduces shoe sensors to improve personalized golf alignment, addressing a fundamental issue. The technology leverages foot position data and aims to be “invisible” and seamless for ...

Scottie Scheffler’s switch from a blade to a mallet earlier this season at the Arnold Palmer Invitational coincided with an intriguing change to the way he lines up the ball. The two-time major winner ...

Welcome to Gimme That, a GOLF.com column where we’ll highlight one notable item we think you might like. Whether it’s an article of clothing, an intriguing electronic device or anything in between, we ...

The Srixon Q-Star Ultispeed with Trackline is a fresh addition to Srixon’s 2026 golf ball line up, featuring a unique ...

Like a wheel alignment for your vehicle when it pulls to the left or right, golfers may need to improve their alignment when they start spraying balls in all directions. No matter how pure the golf ...

Golfers looking for a quick and easy way to check the alignment of their golf swing, may be interested in a new golf gadget called the SQRDUP Golf Alignment Tool. that allows golfers to easily lay ...

The beauty of the Swing Align is that you can hit balls with it and get immediate visual and kinesthetic feedback. To get started, slip the padded cuffs onto your biceps. The cuffs must be snug, or ...

PGA Tour players tend to move in packs. Once one player starts doing something a little differently, the peers will take notice. Once that player starts playing well, suddenly you'll start seeing ...