Procter & Gamble has launched its latest Gillette razor with an in-store virtual reality (VR) experience at supermarkets and pharmacies across Australia. Designed by brand experience agency BEcause, ...

Gillette’s razor is being promoted in Australia with a VR experience. P&G is promoting the Gillette ProShield razor via an in-store virtual reality (VR) experience. The experience is appearing at ...

Gillette further advances idea that a man’s grooming tools should be as unique as he is because “One Size” does not fit all BOSTON--(BUSINESS WIRE)--Gillette today pilots a new concept designed to ...

Procter & Gamble unveiled an initiative that enables consumers to personalize and 3D print razor handles made by the Gillette division, a move that could boost brand appeal among millennial men.

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...