The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...

EXCLUSIVE: National Geographic is wading into one of psychology’s most debated studies from the past 50 years. The network has given a green light to The Stanford Prison Experiment: Unlocking The ...

One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are ...

National Geographic's latest docuseries, "The Stanford Prison Experiment: Unlocking the Truth," features a groundbreaking look at one of history's most notorious psychological studies. The series ...

The Stanford Prison Experiment: Unlocking the Truth (w.t.), from producer Muck Media, has been ordered by National Geographic. The three-parter will explore the layers of intrigue and controversy ...

UK commercial broadcaster ITV has unveiled a service designed to help brands build robust, accurate measurements of the outcomes from TV advertising, across multiple metrics on both regional and ...