Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...
DUBLIN--(BUSINESS WIRE)--The "Patent Strategies for Generic Medicines and Generic Medicine Companies Training Course (Oct 21, 2025)" has been added to ResearchAndMarkets.com's offering. In the highly ...
The Competitive Generic Therapy designation looks to encourage the development of alternatives for drugs with inadequate generic competition. The Food and Drug Administration on Wednesday approved a ...
Though generic drugs represent more than 90% of dispensed prescriptions, generic drug manufacturers continue to face pressure from drug distributors, pharmacy benefit managers, and competitors. But ...
President Joe Biden campaigned on the goal of lowering prescription drug costs. So far, those promises haven't amounted to much. But late last week, the president unveiled a series of initiatives ...
NEW YORK (Jan. 14, 2013) -- Replacing the combination of brand-name, antiretroviral drugs currently recommended for control of HIV infection with soon-to-be-available generic medications could save ...
Business strategies help companies create a competitive advantage in the marketplace. Corporate, department and business-level strategies are commonly used by business owners to create a competitive ...
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