Gap Inc. wants to embed its brands more deeply into pop culture — and it’s turning to former Paramount senior exec Pam Kaufman to lead the charge. The retailer has hired Kaufman as executive VP, chief ...

Gap (GAP) is entering the “Fashiontainment” arena and broadening its engagement with customers through a newly-created position of Chief Entertainment Officer, tapping Paramount’s (PSKY) CEO of ...

Bad ideas succeed every single day. And the strategies that fall short don’t usually fail because they’re poorly conceived. Most of the time, they simply don’t get executed. Plays stall, signals get ...