While 2020 disrupted just about everything in the world of major professional sports, TV ratings held fairly study worldwide for Formula 1 broadcasts. TV viewership dipped 8% worldwide in 2020 with a ...

First of six real-time racing statistics to debut July 3-5 at FORMULA 1 ROLEX GROSSER PREIS VON ÖSTERREICH, giving fans more insight into the action on the track with combined driver, race team, and ...

Red Bull Racing's Max Verstappen says it's "basically impossible" to overtake in modern Formula 1. In 2020, his feeling was confirmed as there were, in fact, fewer overtakes than there were over the ...

What makes a successful top marketer? This time I’m exploring marketing leadership with Ellie Norman, the Director of Marketing and Communications at Formula 1 (yes, the races!) and a Fellow of the ...