The new American F1 team will debut its livery during the Big Game, and give the tech giant a shoutout in the process.

For the first time, a major U.S. automaker is putting a team up against the European giants of Formula One. Can Cadillac be a ...

C15 Studio renewed its multi-year deal with Formula 1 to operate the U.S.-based FAST Formula 1 Channel, adding live rights to the 2026 F1 Academy Series.— This story first appears at TheDesk.net, a ...

Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Oct 17, 2025, 09:41am EDT Oct 17, 2025, 01:35pm EDT Brad ...

GM's commercial cost the company about $20 million, and attracted a lawsuit from Hollywood director Michael Bay.

Damson Idris has stepped into the spotlight again, fronting a new campaign tied to the upcoming Formula 1 season. As anticipation builds ahead of the sport’s return, the actor appears alongside the ...

Sergio Pérez drives Cadillac's first F1 car during 2026 preseason testing in Barcelona Cadillac From Friday of Super Bowl LX weekend, visitors to Times Square in New York City will see a peculiar ...