These affordable models will wear new nameplates and pack a variety of powertrains, from gas engines to electric motors.

Ford confirmed plans to launch five future affordable vehicles by 2030 that start under $40,000. That should include the ...

Ford says its upcoming mid size electric pickup could hit a $30,000 price by radically rethinking how trucks are built, but ...

Ford may be discontinuing its F-150 Lightning pickup but it hasn’t given up on electric cars. CEO Jim Farley just teased the ...

Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down ...

Ford's top boss shared four photos from inside the Louisville assembly plant — including an early glimpse at the upcoming $30,000 pickup.

Blue Oval's answer to new-car affordability includes trucks, SUVs, EVs and hybrids ...

The five all-new models "will be across our lineup of cars, trucks, SUVs, vans, and it will be multi-energy," according to ...

Ford pledges five new sub-$40k models by 2030, starting with an electric pickup, to fix a lineup left barren by the death of ...

Ford is recalling roughly 119,000 vehicles because their engine block heaters have a defect that increases the risk of fire, ...