In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

Spokeswomen have each other's backs. When Milana Vayntrub, the actress behind AT&T's popular commercial character Lily, began facing severe online sexual harassment, Flo from Progressive stepped in to ...

It's pretty hard to find consumers who don't know -- and like -- Flo from Progressive. "Jumbling the puzzle of Flo’s likability, according to Cait Lamberton, a professor of marketing at the Wharton ...

— -- In the kingdom of quirky TV advertising icons, Flo, the Progressive Insurance Girl, is a queen. The retro, saccharin-sweet character is credited by the discount insurer with bolstering four ...