LEARN TO SPOT THOSE FAKES. WHETHER YOU’RE HIRING A CONTRACTOR LOOKING FOR AN APARTMENT OR SHOPPING ONLINE. CHANCES ARE YOU’VE CHECKED OUT ONLINE REVIEWS. COMPANIES RELY ON REVIEWS TO STAND OUT FROM ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...

A new study found that many consumers tend to fall for fake online reviews as a result of “truth bias” – the tendency for people to believe that others are telling the truth, even when there's little ...

Online shopping has become second nature for most of us, but with it comes a growing problem that affects millions of purchasing decisions every day. Research suggests that roughly 31% of reviews ...

In an era where 92% of consumers read reviews before buying, that little star rating can make or break a purchase. But experts say 30% of reviews may be fake. How can you tell what’s real? From ...

Trust is a critical currency in the digital economy, but the problem of fake reviews is rapidly undermining it. This is because the problem, once isolated to shady sellers, has become a sophisticated, ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. Never underestimate people’s ability to get creative. Job ...

Summary: AT&T store employees have posted fake Google reviews, even using customer and family accounts without permission to boost store ratings. Despite AT&T’s policy against fake reviews, pressure ...

A new study claims 3 percent of Amazon customer reviews it analyzed were AI-generated. Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers ...