True North Social, a Los Angeles-based digital marketing agency, has completed an analysis of recent changes in Facebook ad targeting capabilities and their impact on campaign performance across ...

Facebook advertising is still being used by many businesses. Facebook is one of the strongest advertising systems even in the ...

Facebook Inc. is adding more human reviewers to oversee its advertising system after a report showed that people could target ads at users interested in anti-Semitic and other hateful topics. The ...

I’m Erik Huberman, and I’ve spent years helping brands grow with smart marketing. Here’s my take: social ads work because they meet people at the right moment with the right message. That moment is ...

This summer has been littered with stories about algorithms gone awry. For one example, a recent study found evidence Facebook's ad platform may discriminate against certain demographic groups. The ...

A lawsuit filed on Thursday accuses Facebook of letting ad targeting tools be used to exclude women and older people from offers regarding loans, investments and other financial services. Facebook is ...