Often heralded as a back to basics marketing approach, experiential marketing is in fact well suited to the needs of the modern consumer. For both Gen Z and millennials, there is a greater emphasis ...

Experiential marketing is an approach that many top brands have adopted. As a result, a vivid example that comes to mind is one from Felix Baumgartner and Red Bull. Throughout the years, Red Bull has ...

In today’s sea of flashing screens and endless ads, it’s tougher than ever for brands to cut through the noise. A catchy slogan or striking visual can still turn heads, but to leave a lasting ...

Sheila Rondeau Steinmark, CEO at MOGxp, an industry leader with 25+ years of experience developing and executing marketing strategies. To continue reading this ...

Brands want to keep consumers around — and consumers want to know that brands have their best interest at heart. But fostering this relationship has proven to be all about creating valuable ...

Many people equate Customer Experience Management with Experiential Marketing. However, in recent years, "experiential marketing" has become perceptually aligned with "marketing execution." This is ...

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Emily Ketchen, regional head of marketing, Americas, at HP. For experienced ...

Marketing isn't as simple as putting out a bunch of ads for your small business. Marketing plans require multiple tiers and approaches to achieve maximum effectiveness and to attract the most ...

Jeff Snyder is the founder and chief inspiration officer at Inspira Marketing Group, an experiential marketing agency headquartered in Norwalk, Conn., with offices in New York City, Chicago, and Los ...

As the world moves into its second year of pandemic-related restrictions, experiential marketing is attempting a comeback just in time for Valentine's Day, with marketers including Dunkin', White ...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...