Slogans are important for advertising, but few restaurants keep the same one for long. Here's how 15 chains have changed ...

Slogans have become a key element in advertising campaigns and ensuring that they are protected from use by third parties is becoming as important for brand owners as the protection of brand names and ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

An analysis of the slogans from Washington Technology Top 100 companies tells us a lot about corporate priorities and how the market is changing and in some cases what resonates over time. You can ...

When Presidential elections occur in the United States, sometimes a witty catchphrase from a campaign can captivate and ...

The recent Oatly judgment (T-253/20) has a number of practical implications for slogan trademarks. Ahead of an ECTA webinar that will analyse the decision from a legal and marketing perspective, in ...

Every political campaign needs a good slogan – a snappy phrase to energise voters and skewer opponents. Some slogans resonate beyond polling day, capturing a national mood or a moment in time - Barack ...

On 8 November 2025, the European Union Intellectual Property Office ("EUIPO") adopted the new Common Practice on the Distinctive Character of ...