Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

LEGO has announced a huge update to its bricks, which the company is calling “ one of the most significant evolutions ” it’s made in 50 years of LEGO history . According to its official press release, ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

LEGO unveiled its Smart Brick at CES 2026, introducing NFC-powered interactive builds with lights and sound, set to launch on ...

In a groundbreaking announcement at the Consumer Electronics Show in Las Vegas, Lego has revealed its latest innovation: Smart Play. This development marks the most significant evolution in Lego's ...

Lego unveiled its most ambitious product in nearly 50 years at CES 2026. It’s called the Smart Brick — a 2×4 Lego brick with ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

An unlikely source would bring back a nostalgia for Classic Space: Charlie Day’s breakout character in the 2014 surprise smash hit Lego Movie, Benny. A throwback minifigure to Space’s early days—right ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...