Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Digital punch cards and geofencing are among the techniques operators are using to reach guests. "COVID really pushed consumers forward in their willingness to adopt a digital experience," said Yaqub ...

Engaged customers are key to keeping your brand front-of-mind. Max Eaglen, director at Platform, offers five steps to help your message resonate with your audience Brands are complex things. They ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your ...

In today’s digital age, social media is indispensable for businesses looking to build their brand and engage with customers. The potential reach is immense with billions of users across platforms like ...

Creating personalized experiences helps build stronger customer relationships and enhances brand loyalty. Actively gathering and acting on customer feedback helps small businesses improve their ...

CAMPBELL, Calif.--(BUSINESS WIRE)--8x8, Inc. (NASDAQ: EGHT), a leading integrated cloud contact center and unified communications platform provider, today announced the availability of 8x8 Engage, an ...

“Plans are worthless, but planning is everything.”—President Dwight D. Eisenhower. I’ve been thinking about this quote by President Eisenhower, which was based on his experiences as Supreme Commander ...

While some companies have robust programs to engage with resellers, it’s more common for partner outreach to be scarce, sporadic and one-way. Many of the same benefits of hosting customer advisory ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Guy Yehiav Technology ...