An email list is a convenient way to reach customers who prefer more personal contact with companies, but marketers should be wary of the decline in quality of their list as time goes on. Changing ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

E-mail management company Lyris Technologies on Wednesday said it is investigating spam complaints that may involve hundreds of thousands of compromised customer e-mail addresses. At least three ...