Email is a potent tool for moving leads through the buying process. Here are five lead nurturing campaigns that can increase customer interaction with your brand.

Lead nurturing is more than guiding prospects through a sales funnel—the true challenge is converting these leads into loyal customers. Successful lead nurturing involves a strategic approach that ...

Sellers have limited hours each day, and most of those are spent on immediate sales opportunities—buyers with an identified need and a timeline to act. These buyers deserve most of your focus. But ...

With decision cycles spanning three to six months and involving up to or even over a dozen stakeholders, the most effective B2B marketing teams are adding high-impact channels to their marketing mixes ...

At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile ...

"Marketing teams don't struggle because they lack tools-they struggle because everything is disconnected,” said Abhinav Girdhar, CEO of Appy Pie.“With ActiveCampaign Marketing Automation, we're ...