The Scale Performance Expands Role In Ecommerce Performance Marketing Amid Rising Online Competition

The Scale Performance aids online brands in achieving ecommerce advertising growth through data-driven campaigns and ...
adexchanger

The Rise Of Ecommerce Ad Metrics

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

AppLovin Touts Upside in Gaming Ads, Teases Broader E-Commerce Launch by H1 at Morgan Stanley Conference

AppLovin (NASDAQ:APP) executives used a Morgan Stanley conference appearance to reiterate their view that the company’s core ...
Newsweek

How eCommerce Has Transformed Marketing and Media As We Know It

Once upon a time, product-based businesses focused heavily on boosting foot traffic to their brick-and-mortar stores. But with the advent of eCommerce-first shopping, more and more businesses are ...
Campaign Asia

Maximising e-commerce success: Proven strategies for modern advertising

In the fast-paced world of e-commerce, it is crucial for brands to stay ahead. The digital landscape is constantly changing, introducing amazing advancements in e-commerce advertising. These new ...
Nasdaq

Fluent Launches Post-Transaction Ecommerce Advertising Solution

NEW YORK, Aug. 08, 2023 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing company, today announced the launch of adflow, a turnkey commerce media solution delivering an ...
Business Insider

A top Unilever exec breaks down the CPG giant's investments in e-commerce advertising and why it's pushing for retailers to adopt better measurement standards

A top Unilever ad exec told Insider the CPG giant is looking for new ways to measure digital ads. Unilever wants retailers to adhere to standards on how their ads are measured. She said that the brand ...