Campaign Asia

How Douyin solved the challenge of luxury transition in China, by expanding the depth and width of the market

The global market for luxury goods is going through turbulent times. Bain and Company’s Spring 2024 Luxury Goods Worldwide Market Study reveals a 1% to 3% year-on-year decline in the first quarter of ...
Campaign Asia

How can Douyin generate a new growth curve for the luxury industry?

It wasn’t long ago that the luxury industry was seen as an industry distant from live broadcasting and short-form videos. Before e-commerce became an essential channel, many believed that exclusive ...
TechNode

Douyin releases first fine-dining guide in challenge to rival Meituan

Douyin to expand group-purchasing and delivery services in 24 additional Chinese cities. Credit: Douyin Douyin, China’s TikTok sibling which is increasingly focusing on on-demand local services, has ...
TechNode

Pinduoduo pauses foray into local life field designed to challenge Meituan and Douyin: report

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Every Wednesday and Friday, TechNode’s Briefing ...
TechCrunch

TikTok (with Douyin) becomes first app to reach $6B in annual consumer spending

TikTok, including its Chinese counterpart Douyin, in 2024 became the first non-game app to reach $6 billion in in-app purchase revenue in a year. According to a new report from app intelligence ...
Nasdaq

Alibaba (BABA) Partners With Douyin to Expand its Customer Base

Alibaba’s BABA domestic e-commerce arm, Taobao and Tmall Group, announced a partnership with the Chinese short video platform, Douyin, to launch the "Star Cube Plan." The "Star Cube Plan," formed by ...