Cognitive dissonance isn’t something we talk about a lot, but we experience examples of it happening all the time. Cognitive dissonance, in psychological terms, describes the discomfort felt when your ...

Cognitive dissonance happens when you hold two conflicting thoughts in your mind at the same time — like loving both hamburgers and cows. Cognitive dissonance is a theory in social psychology first ...

Cognitive dissonance is the discomfort a person feels when their behavior does not align with their values or beliefs. Cognitive dissonance is a psychological phenomenon that occurs when a person ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...