Imagine you are an Original Equipment Manufacturer (OEM) who designs and manufactures fantastic products. You sell these products through a combination of direct and indirect sales channels. But ...
What is indirect procurement? Indirect procurement is the acquisition of goods and services that support general business operations rather than contributing directly to the production of final ...
Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...
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