Direct Line was founded in 1985 by Peter Wood and Martin Long as a personal lines insurance company that operated with a model of direct-only sales. In the early days, the business became synonymous ...

Hello, everyone, and welcome to our Full Year 2024 Results Update. I'm joined by Jane Poole, our new Group CFO, who will take you through our financial performance. Let's start with the key messages.

When I invested in Direct Line in 2022, I thought it looked like an attractive turnaround and I still think I was right. This investment was a bumpy ride to nowhere, and it’s one of the main reasons ...