Dilip Parthasarathy, Owner and President of Image Direct Group, LLC., a minority owned business (MBE) with 70+ employees, proudly represents his family’s third generation in the print industry. He ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2024, a curious phenomenon emerged in marketing data: while 85% of businesses increased their overall marketing ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...