Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

With the latest advancements in data capturing and data processing technology, we have the ability to track the digital world and optimize our marketing efforts at a deeper level than ever before.

As global markets continue to shift and digital commerce becomes deeply embedded in everyday life, consumers are paying ...

Gartner wrapped up the Data & Analytics Summit Americas 2021 virtual event this week with a lively overview of top trends for enterprises to watch. Overall, Gartner analysts saw pressing trends around ...

There’s clear evidence of how much the COVID crisis has driven online uptake in the traditional retail banking sector from the revelation by NatWest that 58% of its customers are now digital-only, up ...

For product leaders, Digital Experience Analytics (DXA) has provided a transformative shift. It has freed them from the relentless cycle of crisis management, allowing them to focus on implementing ...

SAN FRANCISCO, August 04, 2025--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today announced it has been named both a Leader and a Customer Favorite in The ...