Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

In 2025, Demand Gen Report sought the input from our readers on what was really going on in the industry. We published four surveys that examined the impacts artificial intelligence (AI) was having on ...

SAN FRANCISCO, Oct. 21, 2025 /PRNewswire/ -- Demand gen teams are settling into a new reality: Budgets are shrinking, but leadership continues to demand more pipeline contribution. The tried-and-true ...

Asset Studio and Product Studio get gen-AI upgrades. Demand Gen adds optimization for online, in-app, and in-store sales. Merchant Center AI insights and 3–90 day total budgets expand to Search, PMax, ...

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

Tier 2. Orchestration (Top 20%): Just as Marketo created the "marketing ops" role, AI SDRs need handlers. These SDRs will ...