“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

Most Americans (86%) state that transparency from businesses is more important than ever before. New research by Sprout Social digs into exactly what this means for brands and their agencies. Through ...

A race for a Hamden Legislative Council seat hinges in part on how to define some basic concepts of democracy in the age of both Trump and a newly ascendant wing in the local Democratic Party. The ...

President Obama wants to make government more transparent. He clearly said so in a memo released Jan. 21, one day after he took the oath of office. "Transparency promotes accountability and provides ...

He said the concept of transparency as outlined by President Barack Obama – the rapid release of information that the public can easily find and use – is very different from simply releasing mountains ...

How do you define “transparency”? For many, transparency conjures up images of pristine water or crystal clear glass. In a workplace setting, transparency is associated with freedom, sharing, openness ...

A majority (81%) of consumers say transparency is ‘important’ or ‘extremely important’ to them when shopping online and in-store, according to a new report by The Food Marketing Institute (FMI) and ...