A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...

The brain favors repeating past actions over rational choice, explaining why we stick to habits even when better options exist.

Advances in network science, artificial intelligence, and clinician networks may shift medical decisions from individual doctors to groups—and even AI models—at scale.

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

Why do people often stick with familiar brands and choices, even when better options might exist? A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the ...

University of Chicago Prof. Chenhao Tan gave a talk at the Center for Human-Computer Interaction + Design on Thursday that focused on a new way to improve decision making — harnessing the power of ...

Decision theory is a cornerstone of economic analysis, providing a framework for understanding how individuals and institutions make choices under conditions of uncertainty and risk. At its core, the ...

Add Yahoo as a preferred source to see more of our stories on Google. Equipped with GPS watches and portable cameras, the ice fishers headed out onto the lake. They recorded their routes, movements, ...