Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

Merge lists even with typos and inconsistent names. Tune the similarity threshold, use a transform table, and audit results ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Silvers, SVP product, GM customer ...

We’ve all been there—staring at a messy Excel spreadsheet filled with merged cells, inconsistent formats, or cryptic data that seems impossible to untangle. Whether you’re prepping a report for your ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

Are data clean rooms the answer to accessing high-quality customer data for marketing? By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and ...

It’s time for the music industry to shift from endless data clean-up to a strategy of quality at the source, and transform data from a liability into a reliable asset. The following comes from Natalie ...

As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be ...

I’m sorry, you've heard this 100 times, but you’ve got to get your data right,” The Vitamin Shoppe’s Andrew Laudato said at ...