NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...
New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...
Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...
Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...
If there’s one thing marketers don’t need, it’s another measurement dashboard. “Death by dashboard is real,” said Dane Buchanan, chief data and analytics officer at performance agency M&C Saatchi. But ...
SHANGHAI, SHANGHAI, CHINA, January 19, 2026 /EINPresswire.com/ -- With the development of industrial automation, ...
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