Business Wire

Improving Market Growth and Customer Retention Using Customer Segmentation | A Case Study on How Quantzig Helped an E-waste Recycling Company

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...
TMCnet

Wiland™ Launches MarketSignals™ Custom Personas: Data-Driven Segmentation to Find, Keep, and Grow High-Value Customers

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...
Business Wire

Customer Segmentation Analysis Helped a Retail Company Reduce Customer Churn Rate by 23% | Read Infiniti’s Latest Success Story to Know How

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest customer segmentation analysis for a retail company. During ...
Demand Gen Report

The Art Of Urgency: How To Let Customer Needs Guide Your Segmentation Strategy

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...
Retail TouchPoints

Analysts Suggest Subtle Shifts In Customer Segmentation Strategies To Provide Shelter From The Economic Storm

Retailers that have identified and analyzed their customer base over the past year may find a new use for that work now that the economy is more unsettled. The knowledge gained by putting customers ...
Harvard Business School

Managing Customers for Growth

Without customers, there is no business! Managing Customers for Growth (MCG) focuses on how firms design and implement customer management activities to achieve sustainable customer growth. The course ...
Tech.co

What Is Customer Segmentation? Everything You Need To Know

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...
CMS Wire

Customer Segmentation in an Era of Deep and Integrated Tech

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...
CMS Wire

Building a Customer Data Strategy: Key Trends

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...
Forbes

Bridge The Customer Connection Gap For A Successful Customer Strategy

There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success and future growth. Despite this, we often see companies (including ...
Forbes

Divide And Conquer: Driving Growth With B2B Customer Segmentation

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...