As chief marketing officer of Apptio, Allison Breeding oversees the company’s global marketing team — a team focused on driving brand recognition and demand for Apptio’s technology business management ...

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ally Zwahlen Online ...

A direct-to-customer marketing strategy offers the opportunity to deliver increased revenue, but that doesn’t mean it’s the right fit for every organization. During the pandemic, it was assumed that ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

I’m Stephanie Capouch, VP of marketing at Terminus. I started my career in the agency world but have spent the majority of time working in tech at companies like Conga, WP Engine, ExactTarget and ...

ChatGPT ads are here. This guide shows small businesses how to master conversational advertising, AEO, and GEO to dominate ...

We're currently living in an age of information overload. As much as we want to move past it, our behaviours and interactions with digital technologies fundamentally changed throughout Covid. We’ve ...

Customer centricity is vital to business survival in today’s marketing landscape but what does the term really mean and can a brand ever truly lay claim to it? Melanie May investigates Giving ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...