Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. In an era where digital experiences shape every brand ...

Empowering every team member—from frontline staff to partners—to think, act and connect with purpose is the foundation of truly memorable customer experiences. Empowerment drives CX. The top customer ...

The marketing playbook used to feel fairly straightforward: optimize your content, scale it to the nth degree, repeat. Performance-first was the mantra with every test built to deliver immediate ROI.