Laurie has over 20 years of go-to-market strategy experience and is currently the Chief Marketing Officer at Bizagi. Most of us have had that moment of utter frustration: You call a business with a ...

Each year, defective, faulty, or misused food products cause severe injuries to customers. In some cases, these mishaps also result in product recalls, negative publicity, and a loss of customer ...

Co-authored by Nigel Bairstow, Ph.D., and Mark Cario, The Marketing Revolution It's natural for customers to complain, which is an integral part of human nature. Our complaints can be either minor ...

For example, this week I called customer service to address issues with my internet and cell phone — and, hopefully, refund some fees. In both cases, customer service did nothing for me. Despite ...

Making a customer complaint is enough of a hassle on its own, but it’s made worse with all the barriers that companies can put in your way—like automated chatbots, unhelpful customer reps, or simply ...

Reviews have become a central part of people's decision-making process. Although many consumers rate objective facts, such as technical specs, make and model, higher than subjective information, it is ...