Customer advocacy is a powerful tool that can fuel growth. In fact, Gartner research found that CMOs that prioritize loyalty and advocacy through budget and resources fare better than their peers.

In the late 1990s, when Arkadi Kuhlmann launched what would later become the largest direct US savings bank, ING Direct, he had a surprising message for the nation’s millionaires: we don’t want your ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...