The SEMA Show attracts over 160,000 attendees from 140 countries on an annual basis for good reason: It is known for unveiling new products, showcasing cutting-edge technologies, and highlighting the ...

The annual SEMA Convention in Las Vegas always provides great opportunities to catch up with companies in the automotive aftermarket to learn about their latest offerings and projects, and during the ...

DIAMOND BAR, Calif. (KABC) -- In a large modern garage in Diamond Bar, a team of young enthusiasts was hard at work on a project for a Las Vegas automotive trade show that gets worldwide attention.

Given the transparent number of high-dollar, mind-blowing builds at SEMA, the risk of becoming jaded is very real. But occasionally, a build cuts through the gloss and glitter and reminds us what car ...

Remember when everyone and their mother was drooling over the Porsche 911 Dakar, hailing it as the perfect fusion of an off-roader and a supercar, and the kind of machine that comes around once, maybe ...

NASHVILLE, Tenn., Oct. 31, 2023 /PRNewswire/ -- Bridgestone Americas (Bridgestone) today announced it has teamed up with automotive YouTuber and Instagram star Dustin Williams on four custom car ...

Osprey Custom Cars unveiled a slightly nutty custom SUV, based on the Land Rover Defender, at this year’s Specialty Equipment Market Association show (SEMA). Now it can be yours. The Osprey Custom 4×4 ...

If there's one thing that hasn't changed in the decades of factory 4x4s being built with off-road capability in mind, it's that every aspect is about beef and brawn. When parts manufacturer and car ...