Storythinking is our brain’s narrative mode, evolved to plan escapes from threats. Thinking in story drives creativity and ...

A few years ago, I stood on stage in front of 3,000 university students and asked a simple question: “How many of you consider yourselves creative?” Maybe a dozen hands went up. Same question to a ...

Crayola spoke to Idaho Today about this star-powered lineup to foster creative thinkers.

What we recognize as creativity in AI is actually coming from a source we’re intimately familiar with: human imagination.

Effects of stress on creativity depend on resources we have to motivate us. Passion for one’s work and ability to voice ...

For decades, creativity was the exclusive domain of artists, designers and R&D teams. But in today's business landscape, where intelligent automation and AI permeate every industry, I've observed a ...

Creativity has kept Crayola going for more than a century, and its a powerful business model for any company seeking longevity. Look at any company that has stayed in business for decades, and you ...

Grace is a Guides Staff Writer from New Zealand with a love for fiction and storytelling. Grace has been playing games since childhood and enjoys a range of different genres and titles. From pick your ...

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

Fast Company recently interviewed Dr. Zorana Ivcevic Pringle, a senior researcher at the Yale Center for Emotional Intelligence, on what it means to lead a creative life. In this essay, she shares one ...

Marketing is combative. Competition is the reason we’re all here. To snatch market share, trample the competition and claim the W for our brands. Brands cannot win by being passive or polite. And so ...